25 Great Examples of Animal Mascots in Websites
25 great examples of animal mascots used in websites list that contains a selection of sites featuring cute and friendly looking creatures, that surely catch the eye of visitors and leave a lasting impression.
We decided to make a list of some of the best examples of animal mascots used in websites. Note some of these designs are not current, but they can be seen thanks to the web archive.
The term mascot means “any person, animal, or object thought to bring luck or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name”. They are often used as fictional, representative spokespeople for consumer products. Some of the most popular mascots in the business are animal cartoon characters.
These cute little characters can make your website feel more personal, authentic, fun, and engaging. It can also make it very memorable and with their help you could easily present what your site is about.
Let’s take a look at 25 great examples of animal mascots used in websites.
1. Bear CSS
The Bear CSS cartoon character not only represent what the website is about, but it also directs the visitors’ attention towards the information panel. This is another case where the character is effective and memorable
Silverback is a Guerrilla usability testing software for designers and developers. Their mascot, Silverback the mountain gorilla, really represents the strength and reliability of the app. He is wearing a business shirt and is holding some statistics, which also hints at what the website/product is about.
3. Web Munky
People seem to love those monkeys and this web design and development website is no exception. Their cute monkey animal mascot is another great example of expressing what the website is about. It’s wearing the initials of the website as a medal and holding a paint brush with a very cleverly made gold mouse shield. The colors are vibrant and give the website a more inviting and attractive look.
Who doesn’t like dinosaurs? This digital marketing agency has a cute and hungry looking green dinosaur as their mascot. It’s bright colors really stand out from the darker background and the character definitely catches the eye of visitors.
Probably one of the most popular website mascots out there. This monkey is not only very cute and friendly looking, but it also represents what the site is about – email marketing. The furry creature is dressed at a mailman, so it’s very effective and recognizable even if you see it for the first time.
With so many companies offering web hosting, it’s crucially important to stand out from the crowd. Having a good mascot is a great way of achieving this. The rather sinister looking HostGator gator, unusually blue and yellow in color, is an effective aid for visitors.
7. Old Loft
This is yet another web design website with an amazing design that focuses on the whole package. The website is well-decorated with a greenish-yellow cloudy background along with a couple of lovely animal characters raising a flag labelled ‘www’. The illustration of animals raising the flag together is deliberately used to emphasize on their company’s tagline ‘let’s work together’.
This website is a podcast site offering bits and pieces of advice on small improvements to life and business. The mascot bird seems to be petrified, as if it just heard a ‘tweaking’ sound, indicating that the branch it is grabbing on is about to break. This hilarious transfer of the site name to a mascot is a interesting way for people to associate for better recall.
Zootool’s older design included a Rhino mascot, which is pictured on the right. It creates the make-believe to further solidify their site name and theme. This website example shows how the appropriate choice of mascot can work hand-in-hand with the site’s name to bring out effective marketing.
Firebug is a hugely popular web development tool. Its mascot is not full of life like the others in this list- it’s simply a firebug- an orange beetle that doesn’t even have a face. But it’s not the personality that’s important here. The firebug is a unique and instantly recognizable symbol for the brand.
Another example of an older design. Upon entering the website, visitors are greeted by two aloof-looking toucan birds on the right of the page. These two cute birds really capture the attention of the people and leave a lasting impression on them with their creative design.
12. Squared Eye
This website has chosen a cute and friendly looking whale as their mascot. According to the author, this blue whale, Levi, was designed to emphasize the company’s appetite for detail.
13. Cow & Monkey
This website is able to create a unique branding that lasts. One couldn’t help but be amused to see the two cartoon characters peering out and looking straight at you as one travel from page to page. Both cow and monkey are well designed along with a beautiful background. Such design attracts visitors and inject a sense of professionalism.
eFrog is a website that offers premium WordPress themes, plugins and other. Their mascot is George the frog. This vibrant character is a good contrast to the dark colors of the website. He, like the CSS Bear can be seem also pointing toward important call to actions for the visitors to read and click.
15. Adore Le Pug
Adore Le Pug is a website for those who adore and love pugs. You can share your personal stories and pictures of your beloved pets with other dog lovers. It has an adorable animated pug as its mascot, wearing a collar with a bone. It really welcomes the visitors and represents the website’s idea.
As you can tell by the name, this website’s mascot is a cute little owl head. The muted color of the owl works well with the pale colors that make up the site and the owl itself appears very friendly and inviting.
17. Mix Turtle
This music search engine has a green turtle with a spiky mohawk hairstyle smoking a cigarette. Such odd or even bizarre mascot may perhaps be distinctive enough for visitors to bear in mind this site. Regardless of whether the design is pleasing to the eye, the mascot has fulfilled its purpose so long as people are able to remember the website through it.
18. Justin Bird
Justin Bird’s boggle-eyed, feathered animal mascot is a beautifully designed character. Just hover your cursor over it and the bird attempts to take flight- a great way to get visitors interacting with the site.
The dog mascot creates a warm, inviting feeling for their design studio that specializes in the pet industry. The mascot presents the studio as smart and studious, and their creativity differentiates themselves from companies of the same niche.
20. Elune Art
This website features a brown owl mascot with a soothing light blue background. Such plain design is pretty straightforward and therefore conveniently remembered by visitors. So long as people have no problem identifying what the mascot character is (in this case, an owl), they will be able to apply that character to represent a particular website, thereby forming an impression that lasts.
21. PSD Gator
PSD Gator offers a full range of web development services. They have chosen a business alligator wearing glasses as their mascot, which adds a very inviting and memorable look. Thier older banner design shows the gator working with PSD files and converting them into HTML. That’s another good way of showcasing what the website is about.
22. Cascadia Games
This is an example, where the animal mascot isn’t cute and cuddly, but seeing as it’s a game development website, it gets the point across. With the help of this intimidating bear, they want the customers to know that they are “ferociously independent developers of creative, original, and challenging experiences for the fastest growing game platforms.”
What is interest about this website is the immense background covering the sky, sea and beneath the sea. On the same page, the monkey, toucan bird and the porcupine fish sits on top of the website’s title within the same page. You can also find other creative and fun characters as you scroll along.
This URL shortening service is using a lovable cartoon cow to represent the website idea, which certainly beats using just words . Once someone becomes aware of this website, they will link it to the image of this cartoon cow, thereby facilitating recall.
25. Dharma Frog
Another amphibian cartoon character used as website mascot. The Dharma Frog really seems to stand our from the rest of the site, along with it’s big and bold title, colored in purple.
Using animal mascots in your designs is an excellent method to help make your website look more friendly and cheerful, grab the attention of visitors and have them coming back for more.
So tell us, what do you think of these examples?
Feel free to share with us any other website animal mascot examples that you have come across.